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We clean.
We maintain.
We supply.

Clean Boss is a New Zealand cleaning franchise network. We started by accident, grew on purpose, and now clean hundreds of homes and businesses every week across Auckland, the Waikato and the Bay of Plenty. We turn up, do it properly, and fix it fast if it ever goes sideways.

In short: Clean Boss is a New Zealand cleaning company built on caring for people. Commercial and home cleaning, hygiene supplies and property services. Meet the team.

We're here to run a cleaning company that actually does what it says it's going to do. Clean stuff so well we're proud of the brand, look after our clients so they stay forever, and never be dodgy so we sleep well at night.

Our story

The beginning, sort of.

It all started with a bit of... ohhh, that sucks. Founders Ethan and Lyss were in Sydney. Briefly. We didn't defect, relax. Then COVID hit, it was the classic "sorry mate, world's cooked" chat, and next thing we were back in New Zealand.

Then came the real question: what now? Alyssa goes, "we should start a cleaning company, we're broke." Ethan goes, "yeah, suppose we'll have to feed the kids." So they did. First job was carpet cleaning in Tirau.

From there it just didn't stop. More jobs, more people, then franchising followed. Now we've got over 65 franchised business units, more than 450 commercial clients, and over 160 people across the support office, on the tools and running the franchised businesses. Add an Auckland Master Franchisee and a support centre in Matamata, and we're ready to expand nationwide.

Meet the bosses

Our mission

Clean so well we're proud of the brand, look after our clients so they stay with us forever, and never be dodgy so we stay off the news and sleep well at night. That's pretty much it. Turns out happy people do better work. Crazy, we know.

Reward the people who actually do the work
Eco-friendly products and a hybrid fleet
Real support, real systems, real training
Above board, always

Our vision

Keep this train going until we're huge. Like, huuuge. We want Clean Boss to be the cleaning company New Zealand actually trusts, built to last and scaling nationwide, creating real opportunities for our people and franchisees along the way.

Expand right across the country
Franchisees who build something that's theirs
Grow our people into bigger roles
Stay the company Kiwis actually trust

Alyssa Gordon with her feet up on the desk in the boss's chair while Ethan Gordon hands her a coffee, an AI-made photo of the Clean Boss founders

"Build a great team. Look after your people. Do what you say you're going to do. Have a laugh along the way. And never take yourself too seriously to put your feet up on the desk for a photo. Then get too busy to actually take the photo, so get AI to do it for you. Work smarter, not harder, right?"

Ethan & Alyssa GordonFounders

Our values

No big speeches.

Two Clean Boss team members in branded shirts play-fighting with a mop and spray bottles outside an office

We keep things simple. Just how we operate, day to day.

Be good buggers

Treat people like people. Cleaners, clients, suppliers, the lot. Everyone gets respect and a fair go.

Own it

Stuffed something up? Say so and fix it. No hiding, no blaming, no excuses.

Sort it out

See a problem? Deal with it, even if it isn't yours. Don't step over it and hope someone else will.

Stand by the work

Do it right or don't do it. Everything above board, because our name is on the shirt.

Our team

Meet the Bosses.

The people keeping things clean and (mostly) under control.

Do a great clean, do it properly and don't muck it up. Simple, right? We're only human, after all.

Except Jessie. She's AI, and no, nobody lost their job. She just keeps things running so we can enjoy 3:20pm Friday cocktails at the Redoubt.

And Remi? She's a dog. Useless at cleaning, brilliant at cuddles.

Waikato & Bay of Plenty

The big pictureStarted out cleaning with Alyssa. Now plotting world domination (well, New Zealand for now).

Ethan GordonChief Boss, Growth & Operations

Don't mess with herCleaned homes for 18 months to get us going. Now lifts heavy things at CrossFit.

Alyssa GordonChief Boss, People & Culture

Employee number oneScrubbed floors, did every job, and somehow ended up in charge of us all.

Michael EldenChief of Operations Boss

The one we poachedUsed to sell us cleaning supplies. Mentioned he was leaving, and we said we'll have him.

Jamie CampbellCommercial Accounts Boss

Big mum energyRuns a massive farm in Putāruru. Also keeps customers happy and franchisees in line.

Helen JeffaresQuality Assurance Boss

Found her thingAdmin wasn't it. We sent her out to meet clients, and she's an absolute weapon at sales.

Katie GreyBusiness Development Boss

Tough negotiatorLeft the public service for our beautiful chaos, on one condition. Her dog got a job too.

Christie GordonService & Operations Boss

Never knocks offStill answering questions while everyone's at Friday drinks. Never complains about overtime.

JessieDigital Support Boss

Job descriptionGuards the front door against suspicious characters asking for discounts. Works for belly rubs.

RemiChief Cuddle Boss

Auckland

La JefaOne "Hola, Sofia!" and she was running Auckland. You don't mess with La Jefa.

Sofia WestChief El Jefe

Good findSpotted at a BNI meeting in Rotorua. Now he runs Auckland day to day.

Braedyn VeysiCommercial Operations Boss

Mr MoustacheAsked Braedyn how Clean Boss worked. Now quotes jobs with a rather impressive upper lip.

Sam WrightKey Accounts & Growth Boss

Career moveUsed to manage a bank in Mexico. From managing money to managing mops.

Pedro ChavezGuest Experience & Operations Boss

Cool under pressureFrom cleaning movie sets to Airbnb queen, starring in a daily thriller called "Can We Check In Early?"

Yasna ManzillaAirbnb Bookings Coordinator

Weekend modeBiomedicine student by weekday, Airbnb boss by weekend. Same precision, more check-ins.

Romina RiosWeekend Airbnb Bookings Coordinator

Locations

Where you'll find us.

Made in Matamata, working right across the upper North Island. Two offices, one phone call away.

MatamataHead office · Open ’til 5pm

Head office Open ’til 5pm

25b Tainui Street, Matamata 3400. Made in Matamata, Aotearoa.

0800 890 134 hello@cleanboss.co.nz

Get directions

From the blog

Extra, extra, read all about it.

Tips, stories and the odd ghost, straight from the Clean Boss crew.

Commercial

Keen for a cleaner space?

Office, home or hygiene supplies, we'll sort it. Get a quote, no obligation and no weird sales calls.

Get a quote

We clean.
We maintain.
We supply.

The beginning, sort of.

Our mission

Our vision